Don't waste a year building the wrong thing
LaunchClarity helps you validate your offer fast—before you burn cash, time, or trust.
Validate Before You Build
Our ICU Framework™ pressure-tests your pricing, demand, and positioning in just 30 days, before you overbuild or overspend.
Where Smart Launches Start
ICU Sprint
30-day decision sprint to test demand, pricing, and positioning
Designed for founders and product leaders launching new products, SKUs, or service lines who need real-world signal before committing more capital, time, or resources.
$15,000
We approve a limited number of ICU Sprints each month.
What’s Included:
- ICU Framework™ Access - Structured step-by-step system to design, run, and interpret your validation sprint
- Private Launch Dashboard - Track experiments, buyer signals, and real-time Go/No-Go scoring
- Test Plan Generator- Auto-prioritizes your riskiest assumptions and outlines lean validation workflows
- Messaging, Offer, and Pricing Templates - Pre-built frameworks to build fast, clear market-facing tests
- Channel-Agnostic Playbooks - Run your sprint through cold outbound, landing pages, buyer interviews, or paid ads—whichever fits your GTM profile
- Signal Interpretation Module - Tools to evaluate resonance, objections, CAC estimates, and behavioral conversion cues
- Go/No-Go Scorecard™ - Final decision brief summarizing market signal, strategic recommendations, and next-step roadmap
Optional Add-Ons (Available After Approval):
- Done-for-you Prospect Sourcing - Targeted outreach to interview-ready leads
- Landing Page + Ad Asset Templates - Copy, layout, and test-ready designs
- Sprint Concierge Tier - Private async reviews + weekly strategy checkpoints
Note: Self-executed with system guidance. No execution included. Add-ons available.
What Happens After the Sprint?
Your ICU Sprint ends with one of three outcomes: Go, Pivot, or Kill. Each has a tailored next step, so you keep moving, no matter what the signal says.
You Proved It
LaunchOS
You proved the offer—now build the motion to scale it
GTM system to pressure-test pricing, refine messaging, and build early traction at speed.
$2,000 / month
Available after ICU Sprint with a signal to proceed.
What’s Included:
- Async KPI check-ins → traction score dashboard
- 1 teardown/month (LP, email, or offer)
- Quarterly template updates (sales, pricing, positioning)
- Launch Score reassessment every 90 days
You Need to Pivot
Mini Sprint
Refocus your offer, ICP, or channel—and run a rapid test to get fresh signal
2-week ICU reset to test a new offer angle with guided tools and async signal tracking.
$5,000 one-time
Available after ICU Sprint with a signal to pivot.
What’s Included:
- Repositioning checklist (ICP, offer, or channel)
- 1 retest (LP, outbound, or interviews)
- ICU test templates included
- Auto-generated Go/No-Go Scorecard™ with next steps
You Killed It
Clarity Lab
Your ongoing workspace for testing and validating new product bets
Run experiments, get feedback, and connect with builders testing new product bets.
$200 / month
Available after completing any ICU Sprint.
What’s Included:
- ICU test builder + CAC simulation tools
- Prebuilt validation kits (LPs, objections, etc.)
- CAC + Pricing simulator and revenue models
- Peer community for feedback + support
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