Modular decision system designed for founders and product leads who need real signal before they launch. It helps you pressure-test your riskiest assumptions, gather buyer data, and make a confident Go/No-Go decision in 30 days or less.
What the ICU Sprint Validates - Questions that Actually Drive ROI
Demand
Is there real, scalable demand?
Tests real in-market buyer behavior, not opinions or theoretical interest.
Positioning
Does the messaging spark interest?
Reveals which features, benefits, and claims actually resonate across channels.
Market Opportunity
Is this worth pursuing?
Quantifies the market size, competitive set, and underserved segments to gauge the upside.
Pricing Power
What price will people pay for this?
Validates perceived value and price sensitivity
Unit Economics
Can this scale profitably?
Models out CAC, margins, and payback windows before the new offering is funded.
Go-To-Market Timing
How fast to revenue?
Maps out build time, operational runway, and revenue triggers.
"This sprint will either make you money—or stop you from wasting it."
Sprint Breakdown: 4 -Phase Structure
Each phase is designed to answers the six questions that actually matter—to pressure-test the assumptions that could cost you 18 months of roadmap, capital, and credibility
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Phase 1:
Are You Building the Right Thing?
Assumption Mapping + Risk-Based Test Plan
Most launches don’t fail because teams move slow. They fail because they move fast in the wrong direction.
In Phase 1, our platform guides you through a structured calibration flow that maps assumptions, scores risk factors, and auto-generates your sprint test plan. You’ll also get tailored messaging recommendations to pressure-test your offer where it counts—all driven by your inputs, not internal guesswork.
Output:
Prioritized list of assumptions that could sink your launch
Custom test plan optimized for speed and real insights
Tailored messaging prompts designed to validate positioning fast
Why it matters:
If you’re solving the wrong problem for the wrong person, no amount of funnel optimization will save you.
Phase 2:
Do Buyers Actually Want This?
Demand Testing + Signal Capture
You’ll learn more by talking to ten real customers than ten weeks of internal debate.
Phase 2 is where your offer meets the market—through structured outreach, behavioral micro-tests, and direct prospect interviews. It’s not just about clicks and replies. You’ll uncover what buyers are actually trying to solve, how they describe their pain, which features resonate, how your pricing lands, and what objections stand in your way.
Output:
5–10 interviews with qualified prospects across your segments
Deep customer insights on your customer problem, ICP, what is appealing vs. not, what features matter most,
Clear sense to what customers want and if you can reasonably deliver it
Why it matters:
It's better to find out early how you new offering is so you can refine accordingly.
Real buyer interest—or the wake up call you need
Phase 3:
Will They Pay and Can You Reach Them?
Demand Testing + Pricing & Business Model
Choose a validation channel—cold outbound, interviews, landing pages, or ads—and launch simple, fast experiments. Log signal data in your dashboard.
Validate price points, messaging resonance, unit economics, segment sensitivity, and acquisition costs—so you know if this thing can scale with margin or if you're looking at a slow-motion loss factory.
Output:
Behavioral insight: clicks, scrolls, bounce rates, and copy-level feedback
Price elasticity across segments and message variants
CAC projections based on real channel cost benchmarks
Early revenue modeling tied to actual buyer behavior
Why it matters:
If the economics don’t work at the start, scaling won’t fix them.
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Phase 4:
Are You Positioned to Win?
Go/No-Go Score™ + Next Steps
This is where narrative becomes strategy.
We consolidate everything—pricing reactions, demand signal, buyer behavior, and test outcomes—to sharpen your message and score your launch readiness using our Go/No-Go Confidence Model™.
Output:
Strategic Go/No-Go Score™ based on test data, buyer traction, and risk profile
Clear decision framework: launch, refine, or walk away
Specific next steps—where to double down, what to fix, or where to test further
Why it matters:
The worst outcome isn’t failure—it's shipping something half-baked, watching it stall, and spending a year pretending it’s working.
Ready to test your new offer?
A proven system to see if your offer works—before you waste time building the wrong thing.
