Why We Built LaunchClarity

Because most founders test too late and learn the hard way.

In 2022, I watched millions vanish on a product users didn’t care about—and the one they did care about, we weren’t equipped to deliver. We had the code. We had the design. What we didn’t have was the demand.

That sting became a wake-up call. We weren’t reckless. We were just testing too late—blinded by momentum, false confidence, and misleading parallels from past wins.

Before LaunchClarity, I spent a decade at Intuit leading go-to-market for products like TurboTax Live and QuickBooks Commerce. These were launches that scaled from zero to $100M+ in a year. Even there, with brilliant teams and near-unlimited resources, the same trap appeared: building too much, testing too little, and validating far too late.

If it happens at startups and $13B companies, it happens everywhere.

That’s why we built LaunchClarity: a 30-day pressure-test sprint to validate your product, pricing, and positioning before you bet the company, the business unit, or your career. No guesswork. No sugarcoating. Just clear, tested insight—fast.

Validation shouldn’t be a luxury. It should be the first step for anyone bold enough to build.