Prove it. Pivot.

Or kill it.

30-day sprint to pressure-test your new product, offer, or idea—so you can launch with confidence or cut fast.

Want to talk first? Book a quick call.

Most Launches Die Quietly.

Founders don't lose because they built bad products. They lose because they never proved the market wanted them.

80%

of products fail to hit early launch milestones

$1.3M+

lost before most teams admit it’s not working.

58%

of founders guessed at their initial pricing.

Pressure test your product before you bet the company.

In 30 days, we validate your pricing, demand, and positioning, so you stop second-guessing and start scaling with conviction.

Validate Your Pricing

Test real buyer reactions to offers, value props, and pricing. Replace gut instinct with price points buyers will actually pay.

How we validate pricing ->

Measure Real Demand

Test with opt-ins, interviews, and pre-selling. Track results to identify what converts.

View metrics we track ->

Decide With Confidence

End your sprint with a clear decision: launch, adjust, or walk away — based on real signal, not wishful thinking.

What you'll know by Day 30 ->

Here’s exactly what happens in Launch ICU

Highly structured 4-step sprint designed to get you to a confident decision — fast.

Apply to the Sprint

We don’t take everyone. You’ll share what you’re building, why you’re stuck, and what decisions are on the table. We screen for urgency and commitment — not just curiosity.

Clarify Your Focus

We align on your core hypothesis: price, demand, offer structure, market fit. Then we map experiments designed to generate signal, not noise.

Run Field Tests

Follow a 30-day sequence of opt-ins, interviews, surveys, and pricing tests — using our frameworks, scoring model, and dashboard. You’ll gather the signal others fake.

Make the Call

End your sprint with a greenlight, pivot plan, or kill call — backed by real buyer evidence, not founder gut feel. You’ll know what to do next and why.